As artists, your vision is often pure and in your perception, unambiguous. Yet the first ‘outside contact’ with your work is usually through marketing, a moment when the connection to a producer, journalist, audience or influencer is critical.
How do you ensure that you interpret its artistic core into accessible messages for potential audience demographics? How do you create greater audience appeal?
Paul is Head of Marketing at Birmingham Repertory Theatre and previously worked for community arts organisation, The PUBLIC.
To take part in this workshop please email email@example.com and reserve your place.